Online cab hailing service Uber, food delivery service Foodpanda and budget hotel room chain Zo Rooms have tied up to give travelers a seamless experience for travel, food and accommodation via their mobile applications. Through the deal, travelers get a free ride up to Rs 500 and 50% off coupons on Foodpanda orders. Users will also receive 100% cashback upon checking in to any one of the 150+ properties Zo Rooms currently holds in 13 cities.
Zo Rooms on its blog mentions that the tie-up is for a limited period and offers will be valid on bookings made between 6th May 2015 to 31st May, for stay before 30th June, and is only valid for the advance payment option.
Earlier this month, Uber tied up with online restaurant aggregator Zomato. Users can now book an Uber ride through Zomato’s app which will also show the estimated pickup time, fare and travel time to the restaurant they are looking up, from their current location.
It’s also worth noting that Uber has released its API for third-party app developers in August last year. The developer site already lists 11 partners that have integrated Uber’s on-demand transport service in their applications, including OpenTable,Starbucks, TripAdvisor, Time Out, and Expensify.
The API will allow developers to access several features of the Uber experience. Apps will be able to list ridesharing services currently available and display pickup times. It can also be used to pass the user’s destination address to the Uber app and provide fare estimates. Developers will also be able to access the user’s trip history.
More deals with cab companies?
The partnership between the three companies could set an interesting precedent for startups who could rely on each other and look to get more repeat customers this way. Perhaps we could see other cab hailing services such as Ola partnering with say an Oyo Rooms for accommodation and with TinyOwl or Zomato itself for food delivery.
This could also mean that online travel agents such as Cleartrip and MakeMyTrip could get into the action. They would also be ideally placed for it as they could pick up customers from the airport, drop them to a budget hotel and provide food delivery.
Remember that earlier this month Zomato started its food delivery service in Delhi NCR with Mumbai, Bangalore in the offing along with more cities. Users need to click on the “+” on the home screen to order online, and there’s no need to call for the same. After ordering food, users can pay and track through the app.