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TheBetterIndia secures undisclosed funding from Mohandas Pai

Bangalore-based social issues news website The Better India has raised an undisclosed amount of funding from Infosys’ former member of the board of directors Mohandas Pai. Pai will also join the company’s board. The company told MediaNama that its current funding, along with its previous funding of $160,000 from members of angel network Intellecap Impact Investment Network including Raveen Sastry, co-founder of Myntra, and Sohil Shah will be used to ramp up their content, social media and partnership teams. When asked about the team size, the company said that currently, it has an editorial team of 4 members and it is looking to double the team size in the next few months. It adds that over 50% of its traffic comes via mobile and it is working on launching a mobile app soon. The company claims that it sees engagement from readers with respect to skill sharing, donations or other help for almost every article it publishes. Interestingly, The Better India ties up with companies to run content series about different issues through which it makes money. It says that instead of carrying press releases, it creates content pertaining to the social cause of the organisation. For example, The Better India had worked with Vodafone to create a series on “how the mobile phone is being used to drive social change”. The Better India adds that sponsored content is differentiated from other content by a disclaimer at the beginning of the article, however, the content needs to go through editorial…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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