Shemaroo Ltd, the Bollywood content aggregation company which listed in August last year, reported its results with revenues of Rs 87.27 crore for the quarter ended March 2015, and net profit of Rs 12.86 crore. What’s noteworthy is that only Rs 11.45 crore of the revenues came from its New Media division and registering a growth of 74% year-on-year. In the preceding quarter its revenues from the New Media division was Rs 9.89 crore.
In its release, Shemaroo says it continues to focus on digital media, however, the company continues makes most of its revenues from traditional media which stood at at Rs 75.27 crore and registering a growth of 65% year-on-year. But it’s worth noting that as a percentage of total revenues, the new media division represented 13.20% and traditional media represented 86.79%. It seems that their content strategies are paying off as the split between traditional media and new media the preceding quarter was 89% and 11% respectively.
Shemaroo’s content deals
– Shemaroo entered into a distribution agreement withMagna Publishing Company to distribute its content over digital channels and mobile channels. Magna Publishing Company produces magazines such as Stardust, Savvy, Society and Health & Nutrition. As part of the deal Shemaroo will convert the text gossips from Stardust magazine in audio and video formats and distribute over YouTube and Mobile.
– Bringing Playboy content to India: Shemaroo recently tied up with net mobile AG to distribute content from Playboy Enterprises Inc in south Asian countries which include India, Nepal, Bhutan, Sri Lanka, Pakistan and Bangladesh. Importantly, it will be content “that adheres to the Indian regulatory framework. Note that Playboy, the magazine, is banned in India.
– Partnered the music distribution platform The Orchard, to distribute and market its music catalogue on iTunes in the Middle East & North Africa (MENA) region. The partnership allows Orchard to distribute Shemaroo’s music catalogue on over 100 digital platforms, including Spotfiy, iTunes, Rhapsody, Virgin, eMusic, FR, Amazon Digital Services Inc, rDio, MediaNet, and xBox Music among others.
– The company also said that its YouTube channel ‘Filmi Gaane’ crossed 5,00,000 subscribers.
A chart of Shemaroo’s YouTube views