Music streaming service Saavn has launched a new series of live acoustic shows and interviews with popular international and Indian artists dubbed Live@Saavn. The artists will be hosted at Saavn's Mumbai headquarters and the company plans to produce videos of the live sets that will be made available on YouTube. The first set in the series features the Los Angeles-based indie-rock band Young the Giant. Currently, live acoustic performances of three Young the Giant tracks, namely 'Mind Over Matter', 'Cough Syrup' and 'Firelight', plus an interview with the band is available on Saavn's YouTube channel. The company has said that names of other artists who'll be a part of the Live@Saavn series will be announced over the next few weeks. This is an interesting move by Saavn: in essence Live@Saavn is similar to a MTV Unplugged. Unplugged sessions with your favorite artists is the next best thing after live concerts. This will also allow Saavn, in a way, to create new content for their listeners. The music streaming segment may still be at a relatively nascent stage in India, but given the number of players jostling for the consumers' attention, providing unique content can be a deal clincher. It'll also be interesting to see if Saavn also starts offering live streaming of concerts in the future. We're not aware of any such service in India, except Tamil news portal Dinamalar's music website called Isai Live that live streams Indian classical concerts. There's YouTube Live as well, which also allows users to stream live concerts, but has very…
