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Plancess, a startup that helps students prepare for the entrance exam for IIT (called IIT JEE), has raised $2 million in funding from Aarti Group’s promoters Rajendra Gogri and Chandrakant Gogri. The funding will be used towards product development and expansion, to foray into medical entrance test preparations following the funding. The company told Medianama that it is working on bringing a classroom experience to its products which will enable student-teacher interactions.

Plancess’ products include video lectures, test series and study materials for physics, chemistry and maths and are priced between Rs 2,300 and Rs 12,000. When asked if Plancess’ products could be used independently to study for IIT JEE or in collaboration with attending coaching classes, the company did not give a specific answer.

Plancess was founded by Nitesh Salvi, Vivek Gupta and Mirik Gogri in February 2011, and says that it has partners in Jagran Prakashan, Snapdeal, Ramanujan Academy, Pote Tuorials, WizIQ and Don Bosco High School among others. It also has an Android app which provides training material, videos, news and tips related to IIT JEE etc. Plancess, if you’re curious about the name, stands for “planning with success”.

Earlier this month, Plancess also tied with publishing company Wiley India to offer IIT JEE study material which will include topicwise theory, over 5000 illustrations, 10,000 exercise questions and solutions and previous exam questions from IIT JEE and All India Engineering Entrance Examination (AIEEE). Last month, the company also tied up with Samsung to offer IIT JEE package pre-loaded into Samsung tablets at Rs 20,000. In 2013, the company tied with LurnQ, an online social learning platform for students and teachers. LurnQ does not seem to be live anymore.

The site also lists IIT JEE prep material such as free videos, test series and study material. It allows students to speak with a “guru” and claims that over 5,000 students have used its products so far. It also claims to have designed its products with the help of IITians, psychologists and education specialists.

Image Credit: Flickr user Richard Lee