Digital marketing solutions company Ybrant Digital, which was rebranded as Lycos Internet last year, has reported digital marketing revenues of Rs 315.18 crore for the quarter ended March 31, 2015, registering a significant decrease of 36.08% from Rs 493.09 crore last quarter, although registering an increase of 5.84% percent year-on-year (YoY) from 297.80 crore the same quarter last year. The profit before tax for the segment stood at Rs 147.87 crores, an increase of 4.11% from Rs 142.02 crores last quarter, and a 93.24% increase from Rs 76.52 crore YoY. Overall, the consolidated revenues of the company for Q4-FY15 stood at Rs 444.88 crore, a decrease of 25.31% from Rs 595.67 crore the last quarter and an increase of 9.03% YoY. Software development revenues: Revenues from the software development business increased, with the segment reporting revenues of Rs 129.69 crore for the quarter, up 26.24% from Rs 102.58 crore in the last quarter and an increase of 17.86% from the corresponding quarter last year. Patent Sale: Earlier this month Lycos Internet put up for sale a number of patents it holds across segments like search engine technology, online advertising and online gaming among others. Intellectual Property consultation initiative Propeller(y) would help Lycos Internet make the IP portfolio available to the industry for acquisition or licensing. Lycos mentioned that the decision to focus on its IP portfolio was not an attempt to gain entitlement for IP external innovation, but essentially to create a more collaborative relationship with partners and the industry.…
