Mobile ad network company InMobi has entered into a partnership with Sky Media, the ad sales arm of telecom company Sky, to expand its offerings to advertisers and publishers in the UK. InMobi will monetise Sky Media’s mobile apps and mobile sites as its exclusive mobile ads partner. Sky claims to have over 20.7 million unique users every month and this partnership will allow Sky to generate over 1.5 billion ad impressions per month across mobile sites and apps. Sky will make use of the InMobi Audience Platform (IAP), which targets specific audiences on mobile, across Sky Mobile properties. Sky will support brand advertisers, build its mobile offerings and opportunities sold by its direct sales team with InMobi’s IAP and InMobi Analytics. InMobi claims that its global network reaches over 1 billion active uniques. This is up from 872 million active unique users in November last year, and 759 million active unique users at the end of 2013. It claims to process over 6 billion ad requests and 420 TB of data daily. Out of this, Europe accounts for over 230 million of its monthly active uniques and InMobi reaches over 50% of the mobile devices in the region. Interestingly, an InMobi study conducted to gauge consumer engagement with mobile messaging apps found that Indian smartphone users prefer making in-app purchases priced between Rs 71 and Rs 129. The study also revealed that 21% (or 1 in 5) mobile internet users in India have already made an in-app purchase which…
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