Auto portal CarDekho has launched a new platform to help type purchases called TyreDekho, which will provide users with tyre-related research tools, reviews and other content. This will include tyre listings for various cars and bikes sold in India, the information on tyre brands, products, features, pricing and dealers.
On visiting the website users can choose their vehicle type, brand and model to search for specific tyres. Users can also compare features across various tyres, find a tyre dealers around them, register for tyre change reminders and compare prices. The platform also provides users with special offers and tyre news. The company claims it will eventually let users make one click purchases for delivery and fitting.
TyreDekho’s parent website CarDekho provides buyers with information like price comparison, reviews and dealer contacts for various new and used cars along with car finance & insurance options. The platform currently claims to see over 10 million unique visitors each month. Note that GirnarSoft also operates the bike information portal BikeDekho, the mobile information portal MobileDekho and an online price comparison engine PriceDekho.
CarDekho Funding: Founded in 2008 by Amit Jain, GirnarSoft raised an undisclosed amount of funding from Ratan Tata in February this year. The financial details of the deal and the percentage of stake were not disclosed. In January, it raised funding worth $50 million led by Hillhouse Capital, Tybourne Capital and participation from Sequoia Capital, valuing the portal at $300 million. Previously, the company had also raised $15 million from Sequoia Capital for a reported 20% stake in 2013.
– Last month, CarDekho acquired price comparison website BuyingIQ. Girnarsoft, which operates CarDekho, PriceDekho and BikeDekho, said that it bought BuyingIQ for the team and their technology. BuyingIQ claimed to serve over 1.2 million users every month through its website and Android app.
– In September last year, CarDekho bought Ibibo’s automobile website Gaadi.com for a reported $11 million. Jain had said then that this acquisition would enable them to focus on pre-owned car business which then accounted for only 10% of their revenues. Ibibo had acquired majority stake in Gaadi.com from Accentium Web in February 2011.
Indic site: Earlier this month CarDekho launched its website in 3 languages, Hindi, Tamil and Telugu. Instead of using the Google translate algorithm to translate into multiple languages, the company claims that it built a new platform to translate all the content on its English site, because the site did not support a multi-lingual and multi-regional capability.