Future Group's Big Bazaar is looking to launch a price comparison app that will offer instant cash backs to customers if a product bought from Big Bazaar is being sold for a lower price at any other offline or online stores, reports The Economic Times. No specific date has been mentioned for the launch, but the report mentions it'll be sometime next month. The app is expected to be operational in Mumbai initially, and later expanded to other cities across the country over the coming months. Apparently, the app is currently being tested by Future group employees at the Food Bazaar store in Vikhroli, Mumbai. What's interesting is that customers will be allowed to compare prices for up to 1 week after the actual date of purchase to check if any other online or offline retailer is selling the product at a lower price. Last year, several offline retailers had made a huge hue & cry over discounts on e-commerce platforms, with several deeming it anti-competitive. Future Group founder & group CEO Kishore Biyani was one of them. Biyani had accused online marketplaces of undercutting offline retailers by selling products below manufacturing costs to destroy competition. Now Biyani seems to have adopted the mantra - if you can't beat them, join them! However, Biyani told the publication that there's no question of being afraid of e-commerce as at best it will account for 10% of the organized retail market. He also mentioned that globally it has been seen that multi-channel strategy…
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Big Bazaar to launch a price comparison app that’ll offer cash backs in case other retailers are cheaper
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