idi srinivas

Ecommerce platform Snapdeal has appointed Idi Srinivas Murthy as its senior VP of marketing. Murthy’s predecessor Sandeep Komaravelly, who spearheaded Snapdeal’s marketing division for 5 years, will move to a “strategic leadership role” in the company.

Prior to joining Snapdeal, Murthy was the regional marketing director of Africa at GlaxoSmithKline Consumer Healthcare for over 2 years. He worked as the director of marketing for Thums Up and Flavors in Coca Cola India for over 4 years where he managed Thums Up, Sprite, Fanta, Limca.

Murthy’s expertise lies in leading global initiatives, building brands and executing strategies in emerging markets across countries. He has also worked in Coca Cola as the marketing manager for India, South region for almost 2 years, marketing manager for Coca Cola and Fanta for 2 years and brand manager for 2 years. Before that, he worked as a brand manager and area sales manager at GSK Consumer Healthcare India for 3 years. Murthy did his engineering from VESIT, Mumbai and has an MBA in marketing and finance from IIM Calcutta.

Last week, Snapdeal appointed Vivek Patankar, who has 12 years of experience in financial planning & analysis (FP&A), corporate strategy, business partnering and supply chains, as senior VP of Finance. Two weeks ago, it also appointed Dharmarajan K as the head of customer experience. Dharmarajan will be a part of the online marketplace’s leadership team and be responsible for furthering customer service operations. In February, the company also roped in former Yahoo India R&D Division and Amazon India executive Jeyandran Venugopal.

Earlier this month, Snapdeal chief financial officer Aakash Moondhra quit the company, the second top-level exit from the Delhi-based ecommerce portal in the last two months. In February, Snapdeal Chief Technology Officer (CTO) and Senior Vice President-Engineering Amitabh Misra resigned after about 3.5 years with the e-commerce marketplace.

Snapdeal’s Freecharge acquisition

Earlier this month, Snapdeal co-founder and CEO Kunal Bahl confirmed that the e-commerce marketplace had acquired online recharge and couponing site Freecharge. He claimed that together, they were now the largest m-commerce company in India. The value and terms of the deal hadn’t been disclosed, but the deal was pegged at a value of about $450 million (Rs 2,800 crore), making it the biggest such deal in the Indian consumer internet industry eclipsing Flipkart’s acquisition of Myntra for about $330 million.