Content writing services provider Godot Media’s co-founders Sophia Solanki and Vishal Dutta have launched a content discovery and social media scheduling platform called DrumUp. The Android app is expected to be released in a week or two. DrumUp allows small businesses, startups and individual professionals to discover relevant content for their audience and schedule the posts for Twitter and Facebook. DrumUp is currently in beta and doesn’t charge a fee.

Speaking to MediaNama, Solanki said that at Godot Media they handle the social media content for a number of small businesses, and this daily content curation and posting on multiple social media channels process is what triggered off the idea for DrumUp. They realised that the process can be automated and streamlined.

DrumUp app

DrumUp allows users to set specific keyboards, based on which posts are suggested. Users are given three options for each suggested post – schedule, delete or edit. The edit option allows users to add their own content and make it more personalised. Users can also set negative keywords to further filter the content. For example, they can set ‘investment’ as a keyword and ‘angel investment’ as a negative keyword to filter out all articles related to it. Posts can also be scheduled, similar to a TweetDeck or Hootsuite.

The Bangalore-based company claims that over 1300 companies and individuals are already using DrumUp and that over 60,000 posts are being scheduled and posted through DrumUp every month. Solanki mentioned that DrumUp’s current user base is largely from the US and the content discovery is also focused on the region presently. They’re now looking to focus on India. Solanki said that the primary focuses are user acquisition and the product.

Solanki also informed that the company is currently working on a daily news digest app for professionals, which they expect to launch in Q3. Besides Solanki and Dutta, the DrumUp team is currently 5 member strong. Dutta is the head and also in-charge of product development, while Solanki predominantly handles marketing and operations.

Competition: Former IBNLive CEO Rajan Srinivasan’s content marketplace for brands called Scatter is quite similar to DrumUp. The primary difference is that while DrumUp is focused specifically on social media, Scatter curates content from Indian and international publishers and makes it available for brands to use on social media and other digital platforms (for a fee). Scatter currently targets the US, Australia and South East Asian markets. At the time of launch, Srinivasan had told MediaNama that they intend to expand its content offering beyond text to include video, and launch the platform globally in the next 2-3 months (as of February 2015). Scatter syndicates content from over 80 Indian and international publishers, including India Today, Indian Express, Outlook, Business Today, and Rolling Stone among others, for a period of 90 days.