dezignup

Personalised home furnishings provider Livspace has acquired the design community and marketplace for consumers and design professionals DezignUp for an undisclosed amount. Post acquisition, the co-founders of DezignUp and its core team will join the Livspace team.

Note that in December last year, Livspace raised $4.6 million in a series A round of funding led by Helion Venture Partners and Bessemer Venture Partners, with participation from Jungle Ventures and other Indian investors. The company had mentioned then that it would use the funding to develop new products & technology, strengthen its management team and focus on home design & decor markets in India and South East Asia.

Livspace mentions that the key reason for this acquisition was to help scale its business faster and offer more design choice to homeowners. Currently DezignUp offers articles in various categories like how-tos, trends and restaurant design etc. The platform also lists professional designers in various cities along with their portfolios. Users can contact these designers via the website for queries and professional help.

It is not clear if DezignUp will stay as an independent platform post acquisition. As of now, parts of the website seem to have migrated to a Livspace subdomain. The website also links back to Livspace, although parts of the website including its listings of professionals, are still retained at the DezignUp domain. Livspace’s website has a new category ‘Community’ which links the user to DezignUp.

Livspace currently focuses on furnishings for living rooms, bedrooms and dining rooms, and allows users to buy furniture like sofas, tables, beds, wardrobes, storage furniture and dining tables among others. But what’s different here is users can browse through various pre-created looks for living, dining and bedrooms that feature fully furnished rooms from various designers with a specific price tag. After selecting their preferred look, one can further customize items like colors, wall panels and blinds among others.

The platform also claims to have tie-ups with large real-estate developers to offer pre-created interior designs including ready-to-install furnishings to customers who buy apartments from these developers. On purchase, goods are delivered in a few weeks, with the company taking care of the last mile installation.

Competition:

– In August this year, Urban Ladder had launched ‘UL Labs’, an initiative to work with digital startups from around the globe to develop solutions in various aspects of furniture buying. Following this, it had launched an augmented reality app called Living Spaces in October. In November, the company acqui-hired the Delhi based online marketplace for home decor and furniture products BuyNBrag. It had also introduced home trials for sofas, where users can apparently get up to 3 single seaters delivered to their home to try.

– Furniture and home decor marketplace Pepperfry had also raised $15 from Bertelsmann India Investments (BII), the Indian investment arm of the German media conglomerate Bertelsmann and existing investor Norwest Venture Partners (NVP) in May this year. The company claims to have tie-ups with more than 1,000 SMEs and artisans to offer more than 50,000 products on the site.

– Times Business Solutions’ property listing portal MagicBricks, also has its own Home Decor section, to offer information and local resources related to home furnishing and home improvement. The company had launched the section in May 2012, and had relaunched it again in December the same year.