Chinese smartphone manufacturer Xiaomi has started selling its flagship phones at The Mobile Store’s brick and mortar shops, reports ET Tech. The manufacturer started by offering some Mi4 and Redmi Note 4G smartphones through The Mobile store in the Delhi NCR region on Saturday. The devices will cost the same as the price offered by online retailer Flipkart, Rs 19,999 and Rs 9,999 for the Mi 4 and Redmi Note 4G respectively. There is no word yet on when Xiaomi will expand this partnership to other cities or partner with other offline retailers. As of now, The Mobile Store claims to have over 800 outlets across 150 cities, although only 55 stores in Delhi NCR region are currently covered through this initiative. Interestingly, Xiaomi had made its low-cost phablet RedMi Note available offline through approximately 100 flagship Airtel stores in November, although buyers had to register online before picking up the device from these stores. The 4G variant, which supports both 2300MHz and 1800MHz bands, was launched by Xiaomi in August last year. In November last year, when offline retail outlets in India refused to sell Android One handsets, we had mentioned that in the case of Xiaomi, an online-only model made sense, as they were focusing on establishing brand identity and not sales. The company had also met large demand and had trouble keeping up with the supply, with only around one-in-six registrants managing to get its device during the first sale. With this move, it seems like Xiaomi is looking…
