Twitter has introduced carousel ads inside user feeds on its app, reports Lighthouse Insights. Currently suggested app ads display multiple ads on swiping to the right and take up most of the screen. The suggested ads have been around for a while, although these were smaller and blended in better with the rest of the timeline. The company is rolling out carousel ads for a small group of users initially, following a keynote speech in February where chief executive (CEO) Dick Costolo said Twitter is considering upping its ad ratio. The company is however, yet to make an official confirmation on the testing of this new ad setup for apps. Note that, while bigger ads do grab more eyeballs, it also distracts users from the core functionality of Twitter. This already seems to be the case, as feedback for these ads has generally been unfavourable. Wow this is an aggressive ad unit pic.twitter.com/uLZItg58nX— Nathan Bashaw (@nbashaw) March 19, 2015 Note that, mobile advertising accounted for around 81% of Twitter’s ad revenues for the quarter ended March 31, 2014. The company posted total ad revenues of $277 million which translates to mobile advertising revenues of $224.4 million for the quarter. In August last year, Twitter had introduced its promoted video platform in beta test phase. The platform is aimed at advertisers and content creators looking to distribute video content through its platform. The company had initially begun testing this feature back in March in partnership with the NBA. The Promoted Video…
