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To entice drivers, Ola launches reward programmes with insurance, scholarships etc

Online cab-hailing service Ola has started a new reward points programme for drivers called Ola Stars and  will be made available exclusively to drivers on the Ola platform based on their performance every month. The rewards-oriented initiative will include personal and professional benefits ranging from medical insurance, scholarship for children, skill development training to fuel discounts and car-servicing benefits. Ola in association with New India Assurance will provide medical insurance worth Rs. 2 lakhs for drivers to cover hospitalization and other major medical expenses. It will also provide life insurance from ICICI Prudential Life with a cover of Rs 2 lakh for every driver. Ola has tied up with Star Health Insurance to provide for  personal accident insurance cover of Rs 5 lakh for the driver's family in the cases of death due to accidents. Ola drivers will get access to a special Ola-Indian Oil co-branded smartcards, through which all re-fueling transactions will be eligible for a cash-back at the end of the month; translating into a discount of approximately Re. 1 per liter of fuel. Ola has tied up with some of the most reputed garages which includes Mahindra First Choice and eligible drivers will be able to get their cars serviced on priority from these partners for as little as Rs. 500, with a turnaround time of less than 4 hours. Drivers will get upto Rs. 1000 per month as scholarship towards their children’s education and also get  get movie tickets worth Rs. 500 every month. Last month Ola had tied up…

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