19b84cbSocial crowdfunding platform BitGiving has appointed its co-founder and COO Ishita Anand as its CEO. Fahad Moti Khan, the previous CEO, will continue to be a part of BitGiving’s advisory board and take on “bigger responsibilities”. Two year old BitGiving’s 2015 focus will be on growing its community, innovation in technology and campaigning, and boost crowdfunding in India.

Social crowdfunding for individuals and organisations

BitGiving lets you put up projects by submitting a proof of age (18+) and your PAN card and bank account details. The company claims that every campaign goes through an approval process before it is published. The campaign must specify clearly, the project for which the funds will be raised and how they’d be used. Organisations, on the other hand, need to be section 25 company (nonprofits, societies, trusts etc.) certified or registered before they can start a fundraising campaign. Users can also create “support events” which lets users’ friends make donations on birthdays, anniversaries or otherwise.

Delhi University alumnus Anand co-founded BitGiving to enable individuals and organisations to raise funds for an initiative. Among the causes not supported by BitGiving are fundraising for personal growth, soliciting loans, offensive material like hate speech or porn, community disharmony and endorsement of illegal substances.

Other crowdfunding players in India include LetsVenture, Wishberry IgniteIntent, Milaap, Ketto, FundMyPitch and TheHotStart among others.