Xiaomi online store

Chinese smartphone maker Xiaomi has launched its online store in India, reports ET Tech. Currently, only phone accessories such as mobile cases and headphones are available for sale. The report mentions that Xiaomi has tied-up with logistics service providers FedEx, Blue Dart, Aramex and Delhivery for delivering products. The site claims it will deliver all products within 5-7 business days. The company will charge a Rs 50 shipping fee for orders below Rs 500 and nothing for orders above Rs 500.  Thus far, all Xiaomi phones and accessories were sold through it’s online sales partner Flipkart.

It’s worth noting that Xiaomi’s VP-International Hugo Barra had confirmed that the company was working towards launching its own e-commerce store in India, in November last year, and Xiaomi’s India Head Manu Jain had told PTI in January this year that that the process will take “anywhere between three to nine months.”

Interestingly, earlier this year, Xiaomi held a flash sale for unboxed & refurbished Redmi 1S smartphones on e-commerce marketplace Overcart.com. Apparently, the company had also tied-up with other online retailers as well for similar flash sales, though it’s not clear which these companies are.

It’ll be interesting to see if Xiaomi starts selling the Redmi 2, Mi Pad and Mi 4 on the online store as well. The flash sale for all three devices is slated for March 24.

In December last year, Xiaomi’s India head Manu Kumar Jain had claimed that they had sold one million handsets in India since its launch in July. The company had also revealed plans to start making its smartphones in India as it continued to struggle to match consumer demand. At the time, Barra had told Bloomberg that production in India will likely begin in a year or two.