intruo

Bangalore-based interior decor site Intruo.com has raised an undisclosed amount in angel funding from a group of individual investors including Freecharge co-founder Alok Goel, Myntra co-founder Ashutosh Lawania, co-founder of Pro.com Rajalakshmi Subramanian and an unnamed Amazon employee among others, reports Techcircle.in.

The funding round is yet to close and according to the company a number of angels have already committed funding, which is expected to be finalized over the next 10-15 days. The startup will use the funds for product development, marketing and to expand to five other metro cities by the end of the year.

Intruo currently works only in Bangalore. Users can search for interior designers, architects and carpenters on the platform based on location, profession type or profession name. Search results display the relevant professionals listed in the area with various options to narrow down the results. Listed professional services are rated and on clicking one, users are taken to a page with details about the professional and image galleries of their work.

Prior to confirming a desired professional, users have to start a conversation with them which can also be done via the website. The startup claims it takes the entire responsibility for the execution of the job, consequently it charges its customers for the services and gives a share of the same to the designers, with the share varying between vendors. Interestingly, Intruo claims it goes around interviewing various homeowners asking them about the interior designers they chose, to review them for its platform.

Intruo also offers some sort of ‘Intruo Guarantee’ which provides customers with a 5% cash back if dissatisfied with the professionals recommended by the startup. Founded in September 2014 by Vishwas Goel and Abhishek Agarwal, the platform currently claims to get orders ranging between Rs 2-12 lakh per assignment, and around 20 orders a month. The startup mentions its looking to achieve revenues of $10 million by the end of this year.

Competition:

– In December last year, personalised home furnishings provider Livspace had raised $4.6 million in a series A round of funding led by Helion Venture Partners and Bessemer Venture Partners, with participation from Jungle Ventures and other Indian investors. Livspace also lets users hire a designer for consultation and operates in various cities including Bangalore, Delhi, Mumbai, Chennai and Hyderabad.

– There are other platform which compete in the home decor space, though not many of them offer designers for hire. This includes Urban Ladder, which had launched ‘UL Labs’, an initiative to work with digital startups from around the globe to develop solutions in various aspects of furniture buying in August last year, furniture and home decor marketplace Pepperfry which had raised $15 million from Bertelsmann India Investments (BII) and Times Business Solutions’ property listing portal MagicBricks, which also has its own Home Decor section, among others.