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Hyperlocal marketplace Zopper, previously known as Reviews42, is planning to expand to 30 more cities. The company mentioned that they have brought on board 250,000 offline retailers and added to its existing fleet of 2000 e-tailers.

Zopper lets users search for products and categories and do a price comparison which can be bought off the e-tailers or physical shops nearby. Zopper is available on the web and on mobile apps across iOS, Android, Windows Phone 8 and BlackBerry. The company claimed in July last year that 60% of their traffic came from mobile phones. The company had also announced a tie-up with The Mobile Store to reduce the risk of a credit purchase, returning products and warranty problems.

The company claims that the app has seen good reception in cities like Mumbai, Bangalore, Pune, Hyderabad, Chennai and Kolkata among others. They also claim that the top searches on Zopper are for product categories like electronics, home appliances and home entertainment among others.

Zopper was founded by Surjendu Kulia and Neeraj Jain in 2011. It has tie-ups with e-tailers such as Flipkart, Amazon, Snapdeal, Myntra and Jabong among others. In July last year, Zopper raised $5 million in an investment led by Tiger Global with participation from existing investors Nirvana Venture Advisors and Blume Ventures. At that time, they used the funding to expand to Bangalore, Hyderabad, Chennai and Mumbai, improve the product and build their team.

Competition:

– Earlier this month, MySmartPrice tied-up with 300 physical mobile stores to offer its users price comparison and shopping from nearby locations.

– Amazon’s Junglee.com offers direct purchases from the website besides aggregating products.

– Axel Springer-owned fashion & lifestyle products aggregation site ShopAlike, which entered India in May 2014.

– Fashion and lifestyle e-commerce portal Yebhi.com switched from being an e-commerce site to an aggregator of products from other e-commerce platforms, like Myntra, Jabong, and Flipkart among others, as well as a couponing site.