Digital entertaiment company Hungama.com will be launching a new application for streaming movies next week and will be called Hungama Play. The new application will be featuring about 3000 movies and will feature both Indian and English films on the platform, the company said during a soft launch at an event in Mumbai. "We are working on expanding the scope of our entertainment offerings to consumers. Our products are in the finalization stage currently, and we will soon be making a formal launch," a Hungama spokesperson told MediaNama. The application will be first launched on Android followed by iOS. The app has a monthly subscription of Rs 199 where users can watch movies on the catalog unlimited number of times. However, new releases will have differential pricing. The application also has a rewards points system where users can earn points for watching movies, commenting, sharing and liking movies. These points can be redeemed for gifts Hungama offers (think Apple iPad mini, new Samsung phones etc). It's worth noting that earlier this week Hungama added movies from Disney and Marvel. They have also offered a video-on-demand subscription for its users. Users of Hungama will get access to movies like Iron Man 3, The Avengers, Ratatouille, The incredibles, Wall-E among others for a fee of Rs 75 for transactional video on demand (TVOD), Rs 149 (non-HD) for subscription video on demand (SVOD) and Rs 249 for HD SVOD. The movies will be available across the Indian subcontinent and across PCs and mobile devices. Hungama Movies claims that they…
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