Microsoft has entered into an exclusive partnership with Zirca Digital Solutions to offers its advertising inventory on Skype in India, reports bestmediainfo. Zirca mentions that a Skype sessions lasts more than 30 minutes on an average, which equals to greater exposure to advertising and a better ROI for advertisers. According to Microsoft, the delayed launch of advertising on Skype in India was due to certain legal issues. However the company claims growth of advertising on the platform would be fast in India as the product has been available in the market for over 10 years. As of now, Skype claims to have over 330 million active customers monthly across the world, although the company does not mention India specific numbers. Microsoft currently offers advertising on Skype in various western markets other than countries like Hong Kong and Taiwan in Southeast Asia. We bring you Advertising on Skype, India! http://t.co/sNJFvcsK1z — ZIRCA (@ZircaDigital) March 20, 2015 Zirca currently offers advertisers custom branding solutions, which include interactive banner ads, video vignettes, polls and surveys. The company takes care of content creation, content distribution, research and creative management as well as offer a consolidated publisher platform for advertisers to place ads on. As a part of the current deal, Zirca has begun offering branded options like Conversation Ads, the Connection Hub Ad and Conversation Corridors to give advertisers access to advertising on Skype on PC as well as mobile. Microsoft had acquired Skype for $8.5 million in May 2011, and had started integrating…
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