Amazon has extended the services of Amazon Transportation Services Private Limited (ATSL) to deliver products from sellers who transact on Amazon directly to customers in India, reports ET Tech. ATSL will now be available to merchants as one of their logistics partners for Amazon’s Indian marketplace. Note that Amazon had expanded its Easy Ship delivery service in December last year and had started a pilot on product returns, as part of a move to make it a complete end-to-end logistics service for sellers using its e-commerce platform. The company claims that this platform serves 12,000 out of its 20,000 sellers. By launching ATSL in India, Amazon will be at par with Flipkart and Snapdeal which offer their own logistics services in eKart and GoJavas respectively. Amazon, which currently operates nine fulfilment centres in eight Indian states, said it will continue to work with other partners including India Post and courier companies like Gati, Blue Dart and DHL. Previously, Amazon had launched a pilot project to test India Post’s cash on delivery model through which, India Post will collect payment from its customers. It had also launched its third-party logistics service in India starting with a pilot in Delhi-NCR region that lasted till February. Joining the bandwagon Most e-commerce companies in India currently offer logistics support for merchants listed on their website. Flipkart launched its own fulfillment service for third party merchants called ‘Flipkart Advantage’ in September last year, which made products eligible for faster delivery options like Flipkart’s same day delivery and next-day delivery. This…
