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1 million and counting for AIB & TVF, but YouTube dependency is a cause for concern

All India Bakchod (AIB) and The Viral Fever (TVF) have both recently crossed the 1 million subscribers mark on YouTube. Over the past 12 months the online video sector and web-exclusive content received a great degree of mainstream adoption, and AIB and TVF played a significant part in this change. As pointed out by Google, two of the top five non-music videos watched on YouTube India during 2014 were web-exclusive videos released by AIB and TVF.   We'd like to congratulate @AllIndiaBakchod on reaching 1 million subscribers! Well done, you guys. *fist bump* pic.twitter.com/QqnCIcWK6N — YouTube India (@YouTubeIndia) March 10, 2015 TVF's five-episode long web series Permanent Roommates received over 6 million views, while its spoof on the Times Now show Frankly Speaking with Arnab Goswami called Barely Speaking with Arnub has received over 7.5 million views (and just 3 episodes have been released so far). On the other hand, AIB’s insult comedy show AIB Knockout (which has since been taken down and faced a lot of legal heat) had notched up a cumulative 4 million views within two days of its YouTube debut, of which the first million came within 12 hours. It eventually received over 7 million views before being taken down. It's fair to say that both AIB and TVF are now media networks in their own right. It also needs to be pointed out that the choice of YouTube as the medium of exhibition has played a crucial role. Independent video content creators depend heavily on word-of-mouth publicity, as marketing resources are meager to…

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