townscript

Event ticketing platform Townscript has raised an undisclosed amount of angel investment from a group of angel investors including, Mohit Garg of MindTickle, Mahesh Parasuraman MD – Carlyle Group, Nipam Shah founder of NRS Advisors, Dheeraj Vasisht Director – Ameretat Technologies, Sandeep Bhandarkar CEO – Ameretat Technologies, Hemal Patel CEO – Cyberoam Technologies and Lalit Singh of HP among others. Townscript will use the funds for expanding to other cities across the country and improve its interface.

The platform provides event organizers a way to create an event registration/ticketing page and a mobile event app for all types of events. To create an event, organizers have to first register for an account or sign up using Facebook. Once signed in, a dashboard listing current and past events, organizer profiles and transactions is displayed. Here organizers can set up events in the events section.

Organizers then get to choose from paid and free events, post which the event name, date and time, venue, city and type of event can be set. Organizers are also asked to name tickets, set the quantity of tickets and its price along with ticketing status, and are able to set up forms for attendees. Other than this organizers are able to upload images for their event. Townscript charges 5% of the ticketing value for domestic transactions and 7% of the value for international transactions, with no set up costs.

Users on the platform can search for events in their city and buy tickets to events they like. Selecting an event displays the date, time, address, location on Google maps and tickets information. To book tickets, users select the number of tickets they want to purchase, fill up the billing details and attendee forms, post which they are redirected to PayU portal to select payment methods.

Launched in January 2014, Townscript currently serves in Mumbai, Pune, Bangalore, Delhi, Kolkata, Goa, Hyderabad and Kanpur. The platform claims to have served more than 1000 event organizers including Rubyconf India, Mood Indigo, Startup Leadership Program, Pune International Marathon and ESummit IIT-Bombay among others.

Competition

Townscript currently competes with other DIY ticketing platforms like Explara, Eventbrite and MeraEvents among others. However even a cursory glance at its competition’s websites suggests they are far more polished than Townscript. Additionally Explara currently charges 1.99% + Rs 15 per ticket while MeraEvents charges 2.24% per ticket, both notably cheaper than Townscript. Similarly, Eventbrite charges 2.5% of the ticket price plus $0.99 per ticket plus a 3% payment processing fee, which is also cheaper depending on how expensive the tickets are. This begs the question, why choose Townscript over its competitors?

Image source: Townscript