meritnation

Meritnation.com, a company backed by Info Edge is launching six new offline digital learning centres, starting with Chandigarh and Lucknow. The model behind these centres was piloted by the startup 2 years back by launching a centre in Gurgaon in 2012, and subsequently launching four more centres in Jaipur in 2014.

The company is also looking to launch franchisee deals in cities in Punjab and Rajasthan. It mentions it has been fine tuning its offline offerings since launching its learning centres, and will offer a new study program to its business partners. Franchisees must pay a minimum signup fee, post which Meritnation will share 30% of the revenue earned at these centers. Location and infrastructure is provided by the franchisees, however the startup gives specifications on the set up of the centre and guidelines for daily operational procedures.

The company told MediaNama that its centres will run a highly modified version of the online course which is regimented differently. Students are first tested to check their understanding, followed by topical study through animated videos & other content. They are also provided with interactive exercises to help develop interest in the subject and are given worksheets to practise at home. Every class ends with a test.

Each student in a batch is provided with a computer, which batches no more than 30 students in size. Additionally, a mentor is available at each center to clarify any doubts and problems students might have. According to Meritnation, it will offer modular courses of various durations, crash courses as well as summer refreshers, while the costs for courses will vary based on city and course type.

MeritNation is an e-learning site which targets school students (Class 1-12) across various educational boards like CBSE and ICSE among others, in India. The company also offers preparatory material for competitive exams like JEE:11, AIPMT, BBA, NDA among others, and currently claims to have around 60 lakh students across 9 countries on its platform.

Previously, Meritnation had also launched its online lecture program Meritnation LIVE targeted at CBSE students between the classes of 6-10 in India in November 2014. The program will offer online live classes for Science & Maths from MeritNation chosen faculty. In April 2013, the company had launched complete study material from class 6 to 10 for Maharashtra board. Prior to this,it had also completely redesigned its website making it easier for users to navigate quickly and connect with friends.

Meritnation funding: Applect Learning Systems, which runs the e-learning site MeritNation, had raised Rs 10 crore investment from Info Edge (India) in December 2013. The company had said then it would use the funding to create and update content, brand building and to strengthen its sales team. Inf Edge has overall investment around Rs 71.5 crore into Applect in five different rounds – a Rs 6.5 crore round in July 2008, Rs 5 crore round in May 2010, Rs 20 crore round in September 2011, Rs 30 crore round in February 2013 and the aforementioned Rs 10 crore round.

Competition:

– School educational services start-up Zaya Learning Labs had raised an undisclosed amount of investment from Pearson Affordable Learning Fund (PALF) in May last year. Founded in 2010, the company provides a learning model which allows students to learn in three different modes: digital content on tablets for individual learning, group learning with a teacher and peer-to-peer group learning.

– In October, Bangalore-based online-offline higher education services provider iNurture Education Solutions had raised Rs 30 crore investment from Bertelsmann India Investments (BII). Setup in 2004, iNurture partners various colleges & universities to offer industry relevant diploma, undergraduate, post graduate, integrated and vocational training courses across various sectors like Information technology, animation etc.

Read also:

– #Outlook15: What Indian Online Education Companies Plan To Do In 2015

– Trends in the Online Education sector in 2014