Fast moving consumer goods (FMCG) behemoth Hindustan Unilever (HUL) has changed the operations of its direct-selling businesses, Aviance and Lever Ayush range of health and beauty products, from physical servicing to an online ordering and fulfillment model, reports the Economic Times. This could likely pave the way for the company's e-commerce debut. Consumers can buy the Aviance and Lever Ayush range products through HUL network consultants, who will operate only online now and will no longer have any physical offices. Earlier in September, Hinudstan Unilever was said to be conducting a pilot project in the e-commerce segment. At that time it was reported that HUL would be looking to use its retail distribution reach across the country to deliver products to consumers at their doorsteps with kirana stores playing a key role in the project. It's worth noting that many other online marketplaces such as Amazon, Flipkart and Snapdeal have begun selling everyday consumer products. For example, Amazon said categories such as skincare, baby nursing, make-up, deodorants and grooming products have grown by more than five times in the past year, as indicated by an Economic Times report. Snapdeal also expects the growth to be around 50 times in the coming three years, the report added. It's also worth noting that retail giant Future Group has launched a B2C portal for Big Bazaar Direct last year. The web portal currently lists mobiles, electronics, appliances, fashion, home & living, kitchen & dining and luggage & travel categories. To place an order a user…
