gubloos

Baxiboy Media, a company founded by former Webchutney Partner and President Rahul Nanda, has launched a GPS tracker called Gubloos that features an SOS button, realtime position tracking, 2-way communication, over-speeding alert, fall detection and safe zones and a motion alarm among others.

The device itself is fairly small and is equipped with speakers, an SOS button, a microSIM slot, microphone, power and call buttons, as well as various indicator LEDs. The SOS button can be configured to call or SMS a preset contact. It supports GPS and GLONASS and has an accelerometer as well. It can be tracked through Gubloos’s online platform or through SMS, while the accelerometer helps detect if the device is in an overspeeding vehicle or if a person is falling down among other things.

Gubloos sports a 900mAh lithium polymer battery which charges via a microUSB port. It claims to be water resistant and to be able to withstand temperatures of -20C to +80C. It also claims the battery life lasts for 4-5 days with moderate usage with a standby time of 420 hours. The device currently comes in four colors including black, blue, pink and green and is priced at Rs 4999.

So why a tracker when users can buy a fully featured smartphone for a little more? While users can install security apps, the SOS button is much faster to access in case of emergencies and can also act as a backup cellular connection. Additionally, while Gubloos can be used with pets and from the sounds of it, its pretty well build, however it only comes with three months of warranty. For a product specifically made for rough usage, we would expect the company to have a little more faith in the device and provide at least 6 months, if not 1 year of warranty.

Gubloos mentions it should work with any GSM SIM internationally. The company claims on an average the data usage of a SIM card installed comes to Rs 100 – 150 including SMS, voice and GPRS data charges. It will be interesting to see if the company will release similar models in the future with added features like music playback.

Competition: There are various personal GPS trackers currently available in India, like TrackId which offers a subscription plan rather than a one time charge, SafeKar, which is specifically designed for vehicles and costs Rs 7999 and UpBeat which also offers a couple of personal trackers, among others. There are also many other personal GPS trackers from various unbranded makers, Chinese makers or small brands which can be found with varying degrees of features on ecommerce website like Amazon, eBay and other sources.

Read also: #Outlook15: What Indian IoT & Wearables Companies Plan To Do In 2015