Google has reported consolidated revenues of $18.1 billion for the quarter ended December 31, 2014, registering a 15% increase from $16.86 billion in the same quarter last year. Note that these revenues include traffic acquisition cost of $3.62 billion for the quarter. Highlights - Google owned sites vs network: The revenues from Google-owned sites was at $12.43 billion for the quarter, up 18% year-on-year (YoY) from $10.54 billion in Q4 2013, while the network revenues from partner sites (i.e. through Adsense programs) were at $3.72 billion, up 6% YoY from $3.72 billion in Q3 2013. The total advertising revenues was at $16.45 billion for the quarter. It continues to dominate Google’s overall revenues, accounting for 90.9% of the company's revenues for the quarter. What's worth noting here though is that Google hasn't provided any indication on how its mobile ad business is performing, unlike its competitor Facebook which had mentioned in the previous quarter that mobile advertising accounts for 66% of its overall advertising revenues. (Also read: The Switch To Mobile) - Other Revenues: Other revenues for the company was at $1.95 billion for the quarter, registering a significant 19% increase from $1.65 billion in Q3 2013. Other revenues comprises revenues generated from content sales and hardware sales on Google Play. - International Revenues is 56% of total revenues: Google revenues from outside of the United States was at $10.23 billion, representing 56% of its total revenues for the quarter, down from 58% in Q3 2014 but same as that in the corresponding quarter last year (Q3 2013). It’s…
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