E-commerce heavyweight Flipkart has signed a memorandum of understanding with the CSC e-governance India Limited to work out a mechanism to help Common Service Centers (CSCs) pan India to leverage Flipkart’s e-commerce platform. The MoU has emphasis on development of ancillary industries (packaging, logistics) and employment avenues in rural areas to help reduce rural migration and enhancing the revenue generation opportunities of CSCs.
The partnership will also allow rural artisans and micro, small and medium enterprises to build and establish their brand nationally, get access to financial, marketing and supply chain support and generate employment and help rural economy.
Flipkart’s other MoUs with the government
This isn’t the first time Flipkart has signed MoUs to develop the rural economy. Earlier in August 2014, it signed a deal with the ministry of textiles to list products from rural Indian handloom weavers and craftsmen on its platform. The ministry mentions that weavers will sell their products under their brand name and Flipkart (or its business partners) will set up collection centers to collect theses products from the weavers and artisans.
Flipkart also signed an MoU with FISME (Federation of Indian Micro and Small and Medium Enterprises) and NCDPD (National Center for Design and Product Development) in June last year. Flipkart had mentioned that it will be listing products from 50,000 SMEs as part of this initiative. Besides this, it will also provide infrastructural support in data analytics, marketing and customer acquisition.
Flipkart signed an MoU with the Director General of Employment and Training (DGET), Ministry of Labour and Employment to help Indian MSMEs scale their businesses by leveraging its platform. Through this initiative, Flipkart and DGET are expected to provide basic training regarding e-marketplaces, accounting, cataloguing, logistics, order and returns management, customer handling and warehousing, among other things.
It’s also worth noting that earlier in November 2014, Monster.com tied up with CSC eGovernance Services India Limited to launch a new e-KYC based job portal for rural India.The site suggested that the job portal will have a brick and mortar presence across all states and 1,26,000 CSC villages managed by CSC eGovernance Services India.