Airtel has launched a pilot bundling its postpaid mobile connection with its broadband services in Hyderabad and is awaiting results of the pilot, said Gopal Vittal, Joint MD and CEO (India &SA), Bharti Airtel. He was responding to a question in the 2014 Q3 earnings conference call earlier this month, Vittal about a bundling (mobile, DTH and telemedia) perspective. This could mean seamless connectivity between entertainment devices and internet services over smart mobile phones.

However, Vittal added that the challenge Airtel is facing with respect to bundling was that their IT systems were different for different lines of businesses and that the database of customers was not consistent across these businesses. For example, a Rajiv Sharma may show as S Rajiv in two different lines of businesses. “We’re looking to clean this data across telemedia, DTH and postpaid,” he said.

Bharti Airtel operates in 14 states across India (including Mumbai and Chennai which operate as separate telecom circles). They have a large presence across India thanks to their wireline and wireless businesses. Airtel has a wireless subscriber base of ~212 million and an urban wireline subscription base of 3.37 million (0 in rural). In that, the ISP subscriber base is ~67 million in India.

Airtel also added a over a million GSM connections, the highest among GSM connections in India from December 2014 to January 2015, according to the monthly report from Cellular Operators Association of India.