Yahoo reported mobile revenues of $254 million for the quarter ended December 31, 2014, up 23% from $200 million in the previous quarter. For the year ended December 31, 2014, the company posted mobile revenues of $768 million. Yahoo CEO Marissa Mayer also said that its investment businesses - mobile, video, native, and social - collectively generated more than $380 million revenues during the quarter and more than $1.1 billion revenues during the fiscal, up 95% on a yearly basis. In the previous quarter, Mayer had said that these areas collectively grew by 80% year-on-year (YoY) Operational highlights - During the quarter, Yahoo closed the BrightRoll acquisition for around $640 million in cash. BrightRoll is a programmatic video advertising platform and through this acquisition, Yahoo now claims to be the largest video advertising platform in the United States. - Yahoo signed a five-year strategic partnership with Mozilla to become the default search engine on Mozilla's Firefox desktop and mobile browsers. Yahoo says this was the most significant partnership for the company in the past five years. - Integrated in-app inventory from Flurry's marketplace to expand its cross-screen video advertising capabilities. Yahoo also said that US advertisers with managed accounts can now use Yahoo Gemini to promote their apps across Yahoo properties and Affiliate sites. - Introduced Flickr for iPad and released new features on Yahoo and Yahoo Mail apps on iOS and Android. It also introduced search within Yahoo Aviate and stationery designs on Yahoo Mail in partnership with Paperless Post. - Yahoo India managing editor Prem Panicker had quit in…
