It is open only to 500 customers in US during the initial phase, who will receive 12 months of personal training, including unlimited chat & monthly video calls via the GOQii app for $99. The fitness tracker wearable will be provided free of cost.
— GOQii Life (@GOQiiLife) January 22, 2015
Participants during the beta phase will have to regularly interact with GOQii and provide feedback on how the service is working and if the results are satisfactory. These feedbacks will decide if GOQii is made available to the wider public in US.
Last year in August, GOQii had raised an undisclosed amount in angel funding from WhatsApp business development head Neeraj Arora and Amazon Web Services vice president (mobile) Marco Argenti among others. At the time, Gondal had mentioned that they will be using this investment to expand to the Middle East in September and to United States by December.
The reports mentions that US-based coaches have been added and the GOQii app has been integrated with Apple’s HealthKit. For the GOQii Karma points platform, which enables users to support social causes by converting the points (Karma points) they have earned into donations towards social causes of their interest, the only partner currently onboard in US is Oxfam.
GOQii had officially launched its fitness solution in India in August last year, after debuting it on a limited pilot basis in February. It differentiates from other fitness solutions like Fitbit, which is expected to enter India some time this year, by providing access to human coaches and experts.
Competition: San Francisco-based Fitbit, Jawbone, Basis and Moov among others are some of well known fitness tracking wearables available in the American market. Most of these fitness trackers aren’t paired with human coaches, which is GOQii’s USP, but there are several other coaching programs available in the market. So, it’ll be interesting to see if GOQii can establish itself in the competitive American market.