(By Shashidar KJ and Nikhil Pahwa) Listings website Justdial seems to be taking on e-commerce giants Flipkart, ebay and Amazon head on, introducing a marketplace for selling electronics and white goods. It is aggregating neighborhood electronics shops, and selling mobile phones, television sets, digital cameras, air conditioners, refrigerators, washing machines, among others. We're reminded of the launch that was planned, but never quite happened, of a service called Quick Quotes. Note that PriceBaba also aggregates offline retailers, but doesn't allow purchase online. Justdial also seems to be quite aggressive with pricing and is currently in Mumbai is offering an iPhone 6 (16 gb) for Rs 50,900. Amazon is offering the iPhone 6 for Rs 53,495 while Flipkart is offering the same at Rs 51,439. Justdial is offering the Samsung Galaxy Note 4 at Rs 51,500 while Amazon and Flipkart are offering the phone at Rs 57,000 and Rs 54,999 respectively. Aggregating local vendors, addressing online retail concerns What's interesting is that instead of competing with offline, JustDial is aggregating offline vendors: Once a buyer selects a product, she is given the best quotes from vendors from that city. They also allow payments through cash-ondelivery, cards, and net banking. Two things particularly noteworthy of this launch from JustDial: 1. Logistics: JustDial promise of deliveries within seven hours of purchase, but it's FAQs clearly mention that shops take care of the delivery process. According to the terms and conditions: "The shops would usually dispatch the order with a delivery boy. For orders from remote locations, the shops may send the products…
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