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Updated Funding roundup: AppVirality, RateGain, MyDreamStore & Wishberry

AppVirality secures funding from individual investors Hyderabad and Delaware based startup AppVirality has raised an undisclosed amount of seed funding from a series of investors including Google India’s Rajan Anandan, aQuantive’s Mike Galgon, Nasscom’s Ravi Gururaj, InMobi's Mohit Saxena, Baron Capital's Ashim Mehra, India Internet Group and TNN Capital. TechCrunch pegs the total investment at $465,000. The startup will use the funds for product development and hiring. Founded by brothers Ram and Laxman Papineni, AppVirality offers user growth tools and an SDK for mobile app developers to identify and implement growth hacking techniques to their mobile apps. It currently offers two techniques enabling app developers to increase their app downloads and user engagement and is shortly introducing personalized in-app referrals. It also plans to add three more such techniques by the end of May 2015. The company was part of Microsoft Ventures India's fourth accelerator batch and claims that over 700 apps have signed up for the service and more than 60 apps have integrated the techniques. RateGain raises funds from TA Associates SaaS player RateGain has raised investment from US-based private equity firm TA Associates, reports The Economic Times. RateGain founder and CEO Bhanu Chopra has confirmed this investment, although he didn't disclose the investment size. ET cites sources to peg the investment at Rs 200 crore -Rs 300 crore. The firm will use the funds to expand overseas, build products and acquire startups that offers solutions for the travel and hospitality industries, a segment which RateGain currently targets. RateGain claims to currently have over 5,500 clients including around 3000…

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