AppVirality secures funding from individual investors


Hyderabad and Delaware based startup AppVirality has raised an undisclosed amount of seed funding from a series of investors including Google India’s Rajan Anandan, aQuantive’s Mike Galgon, Nasscom’s Ravi Gururaj, InMobi’s Mohit Saxena, Baron Capital’s Ashim Mehra, India Internet Group and TNN Capital. TechCrunch pegs the total investment at $465,000. The startup will use the funds for product development and hiring.

Founded by brothers Ram and Laxman Papineni, AppVirality offers user growth tools and an SDK for mobile app developers to identify and implement growth hacking techniques to their mobile apps. It currently offers two techniques enabling app developers to increase their app downloads and user engagement and is shortly introducing personalized in-app referrals. It also plans to add three more such techniques by the end of May 2015.

The company was part of Microsoft Ventures India’s fourth accelerator batch and claims that over 700 apps have signed up for the service and more than 60 apps have integrated the techniques.

RateGain raises funds from TA Associates

SaaS player RateGain has raised investment from US-based private equity firm TA Associates, reports The Economic Times. RateGain founder and CEO Bhanu Chopra has confirmed this investment, although he didn’t disclose the investment size. ET cites sources to peg the investment at Rs 200 crore -Rs 300 crore.

The firm will use the funds to expand overseas, build products and acquire startups that offers solutions for the travel and hospitality industries, a segment which RateGain currently targets. RateGain claims to currently have over 5,500 clients including around 3000 hotels worldwide.

Merchandise startup MyDreamStore raises Rs 1.8 crores


Hyderabad based online merchandise startup MyDreamStore has raised Rs 1.8 crore in a round of funding led by undisclosed investors, reports Inc42.

MyDreamStore lets anyone create customized t-shirts, photo frames and phone covers and sell them on their platform. The website features a design tool that allows users to customize their products by choosing the colours, adding text overlay if any, adding an image and setting fonts among others. Once done, the website displays the price of the product and lets users choose a selling price to make a profit. Users can also set their own sales goal. Other than designing, the company also offers advertising and consulting services.

Wishberry raises Rs 4 crore from individual investors

Mumbai based Wishberry, a crowdfunding website, has raised Rs 4 crore from 44 investors including Google India’s Rajan Anandan, MakeMyTrip’s Deep Karla, musician Shankar Mahadevan and director Vikramaditya Motwane among others, reports the Economic Times. The startup will use the funds to expand its technology and marketing teams.

Founded in 2012 by Priyanka Agarwal and Anshulika Dubey the platform has raised overall Rs 4 crore for 200 projects, mostly in the film and music categories. As a differentiator from other crowdfunding websites like IndieGoGo and Kickstarter, the platform also offers customised marketing and campaign management services. Wishberry currently claims to have successfully funded over 80% of the projects hosted on its website, from over 8700 funders in 54 countries.

Corrigendum: an earlier version of this post incorrectly stated that Wishberry is Bangalore based. Our apologies