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Online private label DoneByNone goes offline

Online private label DoneByNone.com has gone offline, reports iamwire. As of now, the Done by None website is down and products by the company on Snapdeal also appear to be sold out. Jabong on the other hand, is still selling a few handbags by the maker, but its possible this is just left over stock. DoneByNone co-founder & CEO Amarinder Dhaliwal had also quit the company in September last year to join Micromax's online-only smartphone brand YU as its COO, while the other co-founder Vijesh Sharma quit the company in the following month, as indicated by his LinkedIn profile. Shailesh Vikram Singh, executive director of Seedfund who is an investor in Done By None, however told TechCircle that the company is not dead yet and they will be relaunching the site with a new team. Singh said that both the co-founders had quit the company due to challenges in raising further investment. Singh added that the company has now changed the model completely, although it will continue offering private label bags, clothes, accessories and shoes. While Singh didn't disclose any specific details on this new model, he said that the company will now be focusing on breaking even rather than topline growth. Interestingly, it's worth noting that DoneByNone had also posted an an apologetic note on Facebook last month, promising customers to make up for pending orders and sort out any issue they might have. (See complete note below). Previously known as HandsPick.com, the company had raised $2 million in seed funding from Seedfund in 2012 and rebranded as DoneByNone. The company had…

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