Ad network Amagi Media Labs has raised an undisclosed amount in funding from Premji Invest (the family office of Wipro’s chairman Azim Premji) and from Mayfield Fund. The company had previously raised Rs 30 crore from Mayfield Fund and existing investors, Nadathur Group and Ojas Ventures in July 2013, adding to the Rs 37 crore it raised from Nadathur Group and Ojas Ventures back in 2011. Amagi will use the current fund raise to strengthen its growth both in India and internationally. In India, the company will use the funds for expanding its geo-targeting network, including adding new channels, while internationally it intends to set up local offices in the UK, US and Singapore, to expand the client base for its broadcast technology platform. Note that just last month, the company rolled out its ad monetization platform to Europe and the Middle East. Amagi’s geo-targeted advertising platform is designed for TV broadcasters who air programmes outside the country of its origin, allowing them to replace ad breaks on satellite feeds with local ads. The company mentions that its satellite receiver can store ads and replace the watermarked ads locally based on a pre-determined playlist. The entire workflow can be managed remotely through a cloud interface. Previously, Amagi had roped in Zee Media’s Jitesh Rajdeo as its director – sales and alliances for India and neighbouring countries, in May last year. He was responsible for managing sales and revenue from broadcasters & advertisers from India and globally. Back then, Amagi co-founder…
