wordpress blog stats
Connect with us

Hi, what are you looking for?

Ozone Media partners with Forensiq to fight online ad fraud

Advertising technology provider Ozone Media has tied up with fraud detection company Forensiq to help them validate the authenticity of a click through and impression and prevent ad fraud. With the new checks against fraud, Ozone hopes to bring down distrust in online advertising and push programmatic advertising adoption. Programmatic advertising uses real-time systems and algorithms to automate the delivery of targeted advertisements to consumers across touch points. They ads could include targeted offers, messages, content through paid, owned and earned channels. Some of the problems which programmatic ads have is impression and click frauds. In impression and click fraud, bots accrue impressions and clicks without any humans viewing the ad.  This in turn implies the publisher gets revenue from the sold ad placement, but the advertiser stands to lose since no human really viewed or clicked on the ad. A recent study by the Association of National Advertisers and security firm White Ops which examined 5.5 billion online ads purchased by  36 major U.S. advertisers across 30 million websites during August and September, and the study showed  that the average bot level for display ad campaigns throughout the study was 11%, but for programmatic ad buys that number rose to 17%. In other words, display ads purchased through programmatic channels were 55% more likely to be loaded by bots than non-programmatic ads. However an interesting trend in online advertising is that some websites are forgoing impressions and click throughs as a metric and instead adopting total time reading or…

Please subscribe/login to read the full story.
Written By

Free Reads

PhonePe

News

PhonePe explained that this collaboration with UAE’s Mashreq Bank was facilitated through Mashreq’s partnership with NPCI International Payments Limited (NIPL).

News

Bankman-Fried has also been ordered to forfeit $11 billion to repay the aggrieved customers of his crypto-exchange platform FTX.

Amazon

According to UOKiK, Amazon misled users into believing that placing an order or receiving an order confirmation was tantamount to a sales contract, which...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ