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35% of Mobikwik’s transactions during GOSF 2014 were on mobile


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During the recently concluded Google Online Shopping Festival (GOSF) 35% of total transactions processed by online wallet service provider Mobikwik were on mobile, Mobikwik co-founder Upasana Taku told Medianama. Of these Android based devices contributed 94%, followed by 3.5% on iOS devices and 2.5% on Windows based devices.

Overall Mobikwik processed 105,000 transactions during the three days of GOSF (December 10-12) and generated about Rs 5 crore revenues. 50% of these transactions were for online shopping, followed by food & entertainment with 25%, travel (ticket bookings) with 15% & fashion & cosmetics with 10%.

The top merchants in terms of transactions were Shopclues.com, eBay.in, Snapdeal.com, Domino’s & BookMyShow. The cities where most of the transactions originated from were Bangalore, New Delhi, Hyderabad, Chennai, Mumbai, Kolkata, Pune, Gurgaon, Ahmedabad & Noida.

Mobikwik-Infographic

Mobile recharges still dominates Mobikwik’s overall revenues

55% of Mobikwik’s overall revenues comes from mobile recharges. By next year March, the Gurgaon-based company expects third-party merchant transactions (which includes online shopping, train & bus tickets booking, movie tickets booking, and food ordering among others) to account for 50% of Mobikwik’s business.

At present, DTH recharges account for 10%, utilities bill payments account for 10%, online shopping using the Mobikwik wallet accounts for 20% & ticket bookings account for 5% of Mobikwik’s business.

The company claims that it processes 300,000 transactions every day. It has over 10 million mobile wallet users, of which 7 million are on mobile. The company also claimed that it’s adding about 30,000 new wallet users on a daily basis. The company didn’t disclose the number of active mobile wallet users, but said that 80% of the active users are on the mobile app and 20% active users are on desktop & SMS. In comparison, Paytm has 15 million wallet users and has tie-ups with 15,000 merchants.

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E-commerce transactions: Mobikwik, which first started integrating its mobile wallet with e-commerce platforms in June this year, currently has tie-ups with over 5000 e-commerce platforms including eBay, Snapdeal, ShopClues, MakeMyTrip, redBus, Abhibus, BookMyShow, Domino’s Pizza, Yepme, Purplle, HomeShop18, Naaptol, Pepperfry, Infibeam, Groupon, JustEat, and TastyKhana among others. The company claims that in October 2014 its mobile wallet users performed transactions worth Rs 65 crore, of which online shopping accounted for Rs 12 crore or 18.5% of the transactions.

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