Shekhar Kapoor, AR Rahman & Samir Bangara backed Indian multi-channel network (MCN) Qyuki and Los Angeles-based media company Fullscreen have tied-up to offer Indian digital content creators opportunities to monetize and distribute their content and access to production & technology services from both networks, reports The Hollywood Reporter.

Qyuki CEO Samir Bangara told Medianama that Fullscreen’s ‘Creator Platfrom’ technology, with its production, audience development & measurement tools, will allow content creators, brands & the network itself to better optimise the content and distribute it. He also mentioned that Qyuki & Fullscreen have a revenue sharing agreement in place which would differ for distribution, content production and blended content offerings, although he declined to disclose further details.

Universal Music Group deal: In July this year, Qyuki had signed a deal to create content around music from Universal Music Group (UMG) and its affiliated publishing entity Universal Music Publishing Group. As part of the deal Qyuki will create cover versions of YouTube content, create new shows with Universal artists & repurpose audio content into video.

Some of the marquee creators part of the Qyuki network include music composers AR Rahman, Ranjit Barot & Salim-Sulaiman, blogger Miss Malini, and YouTube artists Shraddha Sharma, Siddharth Slathia among others. Qyuki also co-owns the entertainment channels The Boss Dialogues and Eff ‘n Bedi.

Fullscreen, which acquired the US-based entertainment studio Rooster Teeth last month, claims to have over 450 million subscribers across its more than 55,000 channels. Apparently, the company is also working on a subscription-based, premium video-on-demand (VoD) service not linked to YouTube.

Maker Studios enters India: Last month, Disney-owned YouTube MCN Maker Studios had signed up several Indian YouTube channels for its network, including those run by All India Bakchod and Kanan Gill, which were being managed by Chernin Media-backed Only Much Louder.

The YouTube MCN market in India, though still nascent, has been witnessing a lot of activity off-late. Some key companies in the space include studios like Culture Machine, HomeVeda, Nirvana Digital, One Digital, Pepper Media, Govindraj Ethiraj’s Ping Digital, Rajshri Media, Rightster and #fame among others.