TO THE NEW Ventures-backed YouTube multi-channel network Fame (earlier Famebox Networks) has partnered celebrity management firm CAA Kwan to co-create digital video content & communities around some of the top Indian celebrity talents, reports IndianTelevision.com.
Following this partnership, exclusive video channels & shows featuring actors, musicians, models and sports stars among others will be made available across the #fame network.
CAA Kwan represents celebrities like Ranbir Kapoor, Deepika Padukone, Farhan Akhtar, Shahid Kapoor, Sonakshi Sinha, Shraddha Kapoor, Jacqueline Fernandez, Yo Yo Honey Singh, and Boman Irani among others.
Celebrity tie-ups: Fame has already tied-up with celebrities like TV star Maria Goretti, child comic star Saloni, celebrity chef Ajay Chopra, and singer Shibani Kashyap among others to develop web series & YouTube channels featuring them.
Fame YouTube channels
This year fame has launched several web series across genres like fashion, music, comedy & food segments, including:
– An online stylist hunt called School of Style hosted by Karan Johar.
– Food-oriented web series like Some Like It Hot & WebChef, which is an online talent hunt of amateur chefs.
– A fitness oriented YouTube channel with Milind Soman.
– A cricket oriented YouTube series called Out of the box with sports commentator Harsha Bhogle.