payumoneyNaspers-owned online payment solutions provider PayUMoney has introduced a ‘Pay with PayUMoney’ button for third-party merchants, which lets online shoppers complete purchases through its platform. E-tailers can embed this button on their websites or blogs, to enable payments without navigating away, through PayUMoney’s gateway.

The new feature will be available to websites and blogs and other online ventures for free and can be implemented in a day. According to the company, the button will work across mobile and desktop-browser based platforms. It claims over 2180 merchants have already integrated the button on their platform.

How it works

After logging in to PayUMoney, the PayUMoney Button can be found under PayUMoney Tools. Here the button can be created and personalized by the merchant to match the the look and feel of their website. The platform then generates a code to be embedded in the website, which enables payments via the customized button on the merchant’s website.

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Pay with Amazon: Last month, Amazon had extended its ‘Pay with Amazon’ web payments service to India. Pay with Amazon was launched in October last year as an alternative to third-party payments button and credit card payments on Amazon’s partner sites. Shoppers need to login to Pay with Amazon’s Indian page and use their existing Amazon account (or create a new account) to add credit/debit card details. These card(s) show up on the payments page for purchases made on Amazon India and Junglee.com. On partner sites, shoppers need to click on the Pay with Amazon button displayed in the Shopping Cart, this will lead them to the Pay with Amazon page where they need to enter their Amazon username and password, and finally select a payment method.

SMS invoicing & Eashmart acquisition: Last month, PayUMoney had introduced a new payments collection feature called SMS Invoicing, which sends SMSs to customers with a link to the payment page. The SMS invoice feature is essentially the same as email invoice in terms of format and functionality.

The same month, the company had also acquired mobile-based payment app Eashmart for an undisclosed amount. The Eashmart app allowed users to select the shop or merchant they want to make a payment to, enter the amount and make the payment. It’s not clear if Eashmart’s technology is powering the SMS Invoice feature, but the two do have some similarities.