Holaa is a call management app that offers standard features like caller ID which displays the callers photo, location & email ID along with the name, phonebook synchronisation with Facebook & Google accounts, missed call alerts, and activity tracker to keep tabs on duration of calls with any particular contact, among others.
Holaa also offers something called the Smart Search feature, which allows a user to search for a contact based on name, photo, location and email ID of the person. Another interesting feature is called Merge, which apparently offers new information about a contact periodically and allows the user to instantly add to the phonebook.
Spam blocking: The TechCrunch report mentions that the app collects all spam-marked numbers on a central server. If any spam-marked number from the users area calls, the app automatically identifies it and blocks it. Note that the app needs an active data connection or Wi-Fi to look up spam-marked numbers on the database. Holaa currently claims to have a database of over 300 million phone numbers that is used to identify unknown callers.
This isn’t something new: Truecaller also offers a similar spam blocking service. In fact, last month Truecaller had also launched a dialler app called Truedialler for Android & Windows Phone that provides information about the number users are about to call and also allows them to search unknown numbers on Truecaller. The app searches both the user’s phonebook & Truecaller’s database to provide missing information about any specific number.
Nimbuzz doesn’t have any plans of releasing an iOS version of Holaa as it’s specifically targeting emerging markets. Holaa is expected to be launched in other countries in South Asia, where Nimbuzz has a strong presence, and in the Middle East. Apparently, Nimbuzz is looking at deals with telecom operators & tie-ups with OEMs to pre-install Holaa on phones. Nimbuzz also has plans of introducing features targeted at small & medium-sized businesses (SMBs), which will be accessible through in-app purchases. The core app will remain free.
The report also mentions that Nimbuzz is working on other standalone apps, though no specific details were divulged.