MapmyIndiaLocation based services and maps company MapmyIndia has launched a rear and front seat connected infotainment system, called the Android 2-Din, which is complemented by a pair of 9” rear screens with independent input slots for each screen.

The Android 2-din is installed in the front of the car and it powered by Android 4.1 Jelly bean. The device acts as a command centre and is able to give instant alerts and information about the user’s route, along with a turn by turn navigation directions. The device comes preloaded with MapmyIndia apps like Explore, ReachMe etc., and supports other apps from the Android app store.

As for the technical specifications, the device contains an ARM dual core cortex A9 1Ghz processor, a 800*480 pixel WVGA TFT LCD screen, 1GB ram, built-in MapmyIndia maps in an SD card, 4 channel * 45W power output, SD/USB and AV-IN along with built in Bluetooth.

The system also includes a rear entertainment system, comprised of two head-rest mounted displays. These displays can not only be controlled by the main unit, but also act independently, each equipped with a built-in DVD player, USB and SD card slots, enabling rear users to consume different content. According to the company, the instrument is designed with car aesthetics in mind, and will come with multiple colored covers including black, grey and beige, to match car interiors.

Each of the rear head-rest mounted display is sized at 9” with a 800*480 resolution screen. Each screen also has its own built-in stereo speaker, MMC, MS and USB slot, and supports VCD/SVCD/CD/MP3/MP4 formats as well as some games.

The entire system, including the front and rear mounted systems, is priced at Rs 50,800 for the Android variant, while a standard 2-din AV variant is available for Rs 41,000. According to MapmyIndia, the product will be available at most car showrooms and car accessory outlets across the country and can also be purchased directly via its website with a cash on delivery option. Headrest monitors can be independently purchased as well at Rs 16,490 for a cushioned  option and Rs 22,990 for a clamping version.

Other developments:

– After launching the rear seat car entertainment device Buzz in August, MapmyIndia had launched a new Android-based connected in-dash navigation & entertainment system called ICENAV 701 priced at Rs 39,990/- and partnered with Pioneer to integrate its navigation system to Pioneer’s new in-car entertainment system called AVIC-f60BT, the same month.

– In May, the company had released a new version of its maps with improved predictive search, improved map data and better regional coverage. It also released the NaviMaps App for Android the same month and an iOS version earlier this month.

– Last year, MapmyIndia had entered into an agreement with Tata Motors to offer in-dash GPS navigation in the Tata Vista D90. The company had also entered into similar agreements with BMW, Jaguar-Land Rover, Honda, Tata, Maruti and others in 2012.