wordpress blog stats
Connect with us

Hi, what are you looking for?

InMobi claims that it reaches 872 million active unique users

Mobile advertising network InMobi claims that it currently reaches 872 million active unique users through their mobile devices across over 200 countries, up from 759 million active unique users across 165 countries last year. The company also claims that it currently serves 138 billion ad impressions per month and receives 4.8 billion ad requests per day, as compared to 4 billion ad requests per day last year. The Bangalore-based company also claims that its Geo Context Targeting service helped advertisers increase click-through rates by two-fold. InMobi creates what it calls Consumer Experience Profiles, which maps consumer preferences through information such as weather, user location etc via mobile signals. The system then generates ads that would be most suited to that type of data. InMobi officially launched its native ads platform in May this year, after launching it in beta in January. InMobi CEO Naveen Tewari had earlier said that since the beta in January, over 20 billion native ads had been served for 100 publishers including Tango and TextMe, across 35 countries, touching 250 million users. The company had also launched a mobile programmatic buying and selling platform to support mobile native ads called InMobi Exchange with Rubicon Project, in May this year. InMobi had launched a context-aware interactive video ads platform in February this year, which is an extension of InMobi’s context-aware personalized mobile ads launched in October 2013.

Please subscribe/login to read the full story.
Written By

Free Reads

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

News

Using Google Photos the Israeli Army enhanced the facial recognition technology of Corsight AI which was made to identify Hamas associated people

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ