AIM-listed mobile VAS provider IMImobile has partnered UK's Post Office to launch a new 'Tweet to Donate' payment solution that will allow Post Office to process donations via Twitter for BBC's Children in Need charity campaign. Twitter users will be able to donate from within the Twitter app, using this service. To donate, users need to follow the Post Office's Twitter account and tweet the hashtag #MakeMeAHero. Users will receive a direct message with a URL to the donations page within Twitter, where they can donate £1, £3 or £5. The donation will be debited from the user's phone bill or the pay as you go balance. This payment solution is powered by the mobile payment service Payforit. tinyGive & Givey.com are some of the other platforms that enable donations via Twitter. IMImobile-#TweetServe: Last year in December, IMImobile had tied-up with UK-based O2 mobile to offer self help service #TweetServe for its subscribers over Twitter. The service was built in partnership with Telefonica. To use the service O2 subscribers need to follow @O2 on Twitter first and then send a tweet @O2 with #TweetServe. Users will receive a Direct Message with instructions to register for the service. Once registered, users can use the following tags to receive information via Twitter: #charges, #data, #text or #minutes, #android, #windows or #ios (for news from O2 about updates to their operating system), #handsets or #offers, and #stop (to opt out of the service at any point). Other developments - Earlier this year, IMImobile had secured a contract by BBC…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...