Maker Studios, the multi channel network (MCN) that Disney bought earlier this year, has signed up Indian YouTube channels for its network, MediaNama has learned from multiple industry sources. Channels signed up, according to our sources, include those run by All India Bakchod and Kanan Gill, which are managed by Chernin Media backed Only Much Louder. At the time of filing this report, we hadn’t gotten a confirmation from OML, or Maker Studios VP Gautam Talwar. Talwar told us he’d get back to us this Friday, and we’ll look to have a longer discussion about Maker’s plans in India.
We haven’t heard back for details on a list of Indian partners. A look through Social Blade, a YouTube analytics platform, suggests that the following channels from India are a part of “MakerGen“, which is a Maker Studios sub network:
Other Maker Studios sub networks include Polaris (Gaming) and Maker Music. Industry sources suggest that Maker Studios is paying a minimum commitment to sign up members in India. Maker Studios was acquired by Disney in March this year for $500 million up-front, and with a potential earn-out of another $450 million.
Maker Studios is a massive MCN, of around the same scale as the likes of FullScreen and Machinima. Maker Gen alone has 26506 partners, and is among the largest in the world. Multi Channel Networks typically sign up a large number of individual channels, and provide brands with the ability to integrate promotions, buy advertising on the network (YouTube takes a cut) and/or create branded content either with individual partners, or with multiple partners collaborating.
The YouTube market is nascent in India. Some key companies in the space include studios like Culture Machine (backed by Zodious), HomeVeda (backed by Blume Ventures), Nirvana Digital, One Digital, Sameer Nair backed One Network, Pepper Media (set up by the iStream team), Govindraj Ethiraj’s Ping Digital, Rajshri Media, Qyuki (backed by Cisco, A.R. Rahman and Shekhar Kapur). Recently, another company, #fame, has entered the fray.
Our YouTube coverage here.