Big-data and marketing SaaS company Blueshift Labs, has raised $2.6 million in a seed round of funding led by Nexus Venture Partners and New Enterprise Associates (NEA), with participation from various angel investors including former CMO of ExactTarget Tim Kopp and founders of Kosmix and Cambrian Ventures Anand Rajaraman and Venky Harinarayan among others, reports NextBigWhat. Blueshift currently offers three products including real time segmentation, predictive intelligence and cross channel automation, integrated into its predictive marketing automation software. Real time segmentation creates profiles of users visiting the website with 3rd party data integration to include user data from other sources as well, while its predictive intelligence product claims to infer user intent through behavioral cues and assigns user product and category affinity scores, to help marketers find potential buyers. Cross channel automation enables clients to then target relevant users with cross platform marketing messaging. Blueshift currently supports segmentation of user data based on recent activity, lifetime activity, demographic, traffic source and other custom parameters defined using custom tags. For marketing, the platform supports emails, mobile push notifications and display advertising, including Facebook remarketing. As of now, Blueshift’s services are available in three packages based on the number of monthly users, including a $999 per month ‘basic’ plan for up to 100,000 users, a $1999 per month ‘growth’ plan for up to 250,000 users and a $3999 ‘professional’ plan for up to 1,000,000 users. Each plan incrementally offers varied features, and can be availed for a 30 day free trial. Other…
