blueshift-logoBig-data and marketing SaaS company Blueshift Labs, has raised $2.6 million in a seed round of funding led by Nexus Venture Partners and New Enterprise Associates (NEA), with participation from various angel investors including former CMO of ExactTarget Tim Kopp and founders of Kosmix and Cambrian Ventures Anand Rajaraman and Venky Harinarayan among others, reports NextBigWhat.

Blueshift currently offers three products including real time segmentation, predictive intelligence and cross channel automation, integrated into its predictive marketing automation software. Real time segmentation creates profiles of users visiting the website with 3rd party data integration to include user data from other sources as well, while its predictive intelligence product claims to infer user intent through behavioral cues and assigns user product and category affinity scores, to help marketers find potential buyers. Cross channel automation enables clients to then target relevant users with cross platform marketing messaging.

blueshift

Blueshift currently supports segmentation of user data based on recent activity, lifetime activity, demographic, traffic source and other custom parameters defined using custom tags. For marketing, the platform supports emails, mobile push notifications and display advertising, including Facebook remarketing.

As of now, Blueshift’s services are available in three packages based on the number of monthly users, including a $999 per month ‘basic’ plan for up to 100,000 users, a $1999 per month ‘growth’ plan for up to 250,000 users and a $3999 ‘professional’ plan for up to 1,000,000 users. Each plan incrementally offers varied features, and can be availed for a 30 day free trial.

Other investments in big data:

– Mumbai-based big data analysis firm Peel-Works had secured a $2 million investment from IDG Ventures India and Inventus Capital Partners, in July this year. The company had previously also raised $1 million from Indian Angel Network back in 2011.

– Big data company Indix had raised $8.5M from Avalon and Nexus in March this year, while Mumbai based big data firm Germin8 had secured $3M in funding from Kalaari Capital the same month.

– Bangalore based big data firm Spire Technologies had also raised $8M in a series A funding from undisclosed investors in December 2013, while MasterCard Advisors had acquired an undisclosed stake in the analytics and decision sciences firm Mu Sigma in February the same year.