30% of Cleartrip’s overall transactions were carried out via mobile, same as in September this year, the company told Medianama. 43% of overall traffic also came from mobile, as compared to 40% in September.
Overall the company claims it saw a 67% quarter-on-quarter (QoQ) increase in mobile searches in Q2 2014, as compared to Q1 2014. Users in Lucknow accounted for 60% of Cleartrip’s total traffic from mobile and tablet sessions, followed by 59% from Jaipur, 52% from Delhi, 47% from Ahmedabad, 45% from Mumbai, 45% from Indore and 36% from Bangalore.
Most used devices: Samsung is once again the most popular device maker in terms of mobile traffic, accounting for 36% of Cleartrip’s mobile traffic, down from 44% in September. This is followed by Apple at 23%, which was also down from 37% in September, hinting at newer players making a dent in a market largely dominated by Apple and Samsung. Overall Samsung and Apple accounted for 59% of Cleartrip’s mobile traffic, down from 83%, with smartphones including Motorola’s Moto G, Micromax Canvas, Sony Xperia and LG G3 etc., accounting for the rest.
Mobile web vs native apps: Mobile web accounted for 46% of the traffic share at Cleartrip, with the Android app accounting for 39% of the traffic and the iOS app accounting for 15%. Among browsers, Chrome stood as the most popular one with 29.9% of users using it, followed by the Android browser at 23.6% and Safari at 15.7%.
Phones vs tablets: Mobile phones accounted for 92% of the mobile traffic, while tablets contributed to only 8% of it. The top 5 high end transactions making mobile devices were iPhone 5S, iPhone 5, iPad, Galaxy Note 2 and Galaxy S3. Conversely, the top 5 low end transaction making devices were the Samsung Galaxy Grand Duos, Galaxy S Duos, Galaxy Core, iPhone 5S and iPhone 5.
iOS vs Android: According to Cleartip, 50% of its iOS traffic came from iOS7, while 44.3% came from iOS8 and only 5.6% came from other versions. As for Android, Jelly Bean topped the charts with 53.9% traffic, followed by Kitkat with 26.5% traffic, Ice cream sandwich with 7.8% traffic and Gingerbread with 5.3% of the traffic. Overall Android based devices grew their share by 9%, while iOS declined in traffic share, although its absolute number of users did not change.
What users look for: Cleartrip mentions that Apple devices lead the charge when it comes to air searches. The search patterns of iOS users prioritize pay@hotels, stars, location, price and tripadvisor rating respectively, while Android users prioritize the location, price, starts, tripadvisor rating and amenities respectively. Overall iOS users indicated preferences for convenience by opting for ‘hotels near me’ and 4*/5* filters, compared to Android users who used more utility functions like price and location.
Planned vs Unplanned: 30% of mobile users booked their travel just 0-3 days prior to travelling, compared to 21% of desktop users. On the other hand 45% of desktop users booked their travel over a month before travelling compared to 42% of mobile users. Bookings between 4-30 days of travel were carried out by 34% of desktop users, compared to 29% of mobile users.
Traveller demographic: Cleartrip app users primarily are males between the ages of 25-34, accounting for 44.9% of the traffic. 20.8% of the traffic was accounted for by ages between 18-24, while 19.3% of the traffic was accounted for by the age group of 25-44. Other age groups, between 13-17 and 45+, accounted for just 10.1% of the traffic. Overall males dominated the traffic Cleartrip received with 90.9%, while females accounted for less than 10% of its traffic.
Updates: Typo in headline fixed