The revenues from the Asia Pacific region for Yahoo continues to decline: $182.2 million revenue for the quarter ended September 30, 2014, down 2.5% from $186.8 million revenues in the same quarter last year. Including the traffic acquisition costs, the total revenue for the region was at $185.8 million for the quarter, down 6.6% from $198.9 million in the same quarter last year. The region contributed for 16.7% of Yahoo’s total revenues (ex-TAC) for the quarter that was at $1.09 billion. In comparison, APAC region had contributed for 17.3% of Yahoo’s revenues in the same quarter last year and 17.1% of revenues in the previous quarter. Profit increase due to Alibaba sale: Yahoo's overall profits shot up to $6.8 billion for the quarter, from $297 million in the same quarter last year. However, this is primarily due to $6.3 billion earnings from the sale of Alibaba shares. The total revenues grew marginally to $1.15 billion for the quarter, from $1.14 billion in the same quarter last year while revenue ex-TAC also grew by 1% to $1.09 billion for the quarter from $1.08 billion in the same quarter last year. Mobile revenues cross $200 million: Yahoo CEO Marissa Mayer attributed the increase in revenues to the strong growth in its new investment areas like mobile, social, native and video ads. She mentioned that these areas collectively grew by 80% year-over-year (YoY) and its mobile revenues crossed $200 million during the quarter. Operational Highlights - Yahoo completed the acquisition of the mobile app…
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