Vdopia-LogoMobile video advertising network Vdopia has launched a global programmatic buying and selling platform for mobile video advertising called ‘Chocolate’. The marketplace, which will offer a mobile video inventory to advertisers and publishers, will soon be launched across Europe and Asia-Pacific.

Vdopia mentions that Chocolate works using the company’s proprietary video advertising format, .VDO, that lets its client’s run video enabled ads on mobile web and apps, without using Flash or other plug-ins.

It also offers various integrated solutions in partnerships with analytics providers like Metamarkets and Placed, measurement partners like ComScore vCE and Nielsen and others including bluekai, and Adap.tv. These services include location targeting, ROI measurement, third party data on-boarding, audience verification among others. The platform currently claims to work cross-platform on any mobile device and is VAST compatible.

Chocolate also features real-time bidding (RTB) for advertisers, and claims to be the only marketplace to offer end-to-end functionality for scaling video ads on mobile. The platform also claims to provide ads for over 10,000 apps and sites, with 64% Android users and 36% iOS users, and a reach of over 150 million unique users in the US alone.

Vdopia is a mobile-first programmatic video buying and selling platform that caters to advertisers and publishers. It currently claims to have over 10,000 publishers and serves over 2.6 billion ad requests everyday.

Similar Developments

– In August, the Bangalore-based programmatic advertising technology provider Ozone Media had partnered with the advertising technology company AppNexus, for cross platform access to its solutions and expanding to North America. The company had also launched a dynamic creative optimization product called ‘Adadyn’, to set up dynamic creatives and plug into those into multiple ad networks. It had also launched its advertising platform Smarton in India, to allow e-commerce merchants to acquire dropped-off and dormant consumers by assembling dynamic banners in real-time and serving them to the re-targeted audience.

– In May, mobile advertising network InMobi had launched a mobile programmatic buying and selling platform called InMobi Exchange, in association with Rubicon Project, which provided the infrastructure and massive installed base of buyers. Interestingly, the company shut down its Android app distribution platform App Publish in August, just 16 months after its launch in March 2013.

– Earlier this month, online advertising network and media technology company, Komli Media had launched an integrated cross-channel CRM remarketing platform called RevX. The platform would enable marketers to leverage consumer insights across web, mobile and CRM to reach users across devices. The company had previously added mobile retargeting to its remarketing platform in May this year.

– Last month, the mobile messaging and advertising company Affle had acquired the India-based mobile application development company Appstudioz, while also announcing its intentions of setting up a global R&D centre in the country. The company had previously launched a new ad technology platform, Ripple, its rich media and video advertising network, offering advertising solutions across all smart screens including PC, Mobile, Tablet and smart TVs.